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Nottingham Forest secures Safta to develop Paul Frank Industries brand BTS products in Spain.

Sin título-4_Mesa de trabajo 1

Sin título-4_Mesa de trabajo 1

Madrid, 22nd May 2018

Nottingham Forest (Agent of Paul Frank in Spain and Portugal) has secured for Saban Brands (Paul Frank brand´s owner) the signature of a license agreement for the brand with the company Safta.

Safta, is a leading company of Back to School products in Spain, which will develop Paul Frank collections for both children and youthful. The first products will be on shelfs next BTS campaign 2018.

This agreement is the first one that Nottingham Forest gets for Paul Frank brand in Iberia, and it is the prelude to many others that are to come.

Acquired by Saban Brands in 2010, Paul Frank Industries was born in 1995 out of Paul Frank’s garage in a Southern California beach town and it quickly built a cult-like following. Known for its bright colors, quirky humor and unique sensibility as well as its beloved cast of characters, including the iconic Julius the Monkey, Paul Frank Industries is recognized and coveted by fans around the globe. As Director of Creative Development, Paul Frank himself brings authenticity and whole-hearted sincerity to the brand and is taking it back to its roots of handcraft designs while reminding people to “not forget to never grow up!”

Stan Wan, Lifestyle Managing Director:”We are proud and delighted to have Laura and her team in Nottinghamforest lead the brand in Spain and Portugal. The BTS category is an important one for us and to have Safta as a key partner is simply a great result for Paul Frank”.

Laura Garcia Ortega, Commercial Director of Nottingham Forest, adds: “When we were looking for a partner for the BTS category of Paul Frank, we were sure that it should be one of the best companies in Spain, capable of offering the design and quality of Paul Frank. Safta is undoubtedly the best partner we could have on board”.

Elvira Forment, Export, Marketing, Design & Licensing Director of Safta:“We are currently going through a period in which there is a huge massification of children licenses so licensees can hardly compete. In the search of new properties to differentiate ourselves from our competition, the opportunity of developing Paul Frank Brand arose. I am confident with PF because It is a lifestyle brand , very iconic, full of colors and characters, focused on a wide target audience so we have more possibilities to expand our range of products”.

About Paul Frank Industries

Paul Frank is a globally recognized, iconic fashion and lifestyle brand, which features artistic and entertaining designs for the young and young at heart. Acquired in 2010 by Saban Brands, the Paul Frank brand was born in 1995 out of a garage in a Southern California beach town. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, across categories such as books, stationary, eyewear, home décor, bicycles and more. To see what’s new at Paul Frank, visit www.paulfrank.com

About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands acquires, develops and manages a world-class portfolio of entertainment properties. Saban Brands applies a global 360-degree management approach to growing and monetizing its brands through content, digital, marketing, distribution, licensing and retail in markets worldwide. Saban Brands’ growing entertainment portfolio of brands includes Power Rangers, Rainbow Butterfly Unicorn Kitty, Paul Frank, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia and La Banda, amongst many others. Saban Brands is headquartered in Los Angeles with a global network of offices. For more information, visit www.sabanbrands.com.

About Safta

Safta S.A is a family company founded in 1908. It is a manufacturer and distributor company of Back to school and Stationery items and gifts. Its mission is to cover children and young people needs in their school and leisure’s activities with high quality products and beautiful designs. It is a very well known Licensee company for entertaiment, fashion and football international companies. Today, Safta SA is a leading company of BTS products in Spain that has presence in more than 30 countries around the globe.www.safta.com

About Nottingham Forest

Nottingham Forest creates brands and successfully converts third party small and large brands into leaders of market. We expand the reach of brands on a global scale with a deep knowledge of the content world, licensing, retail and product development.

www.nottinghamforest.es
www.facebook.com/nottinghamforestmediaadvisors
twitter.com/NottinghamMedia

 

For further information, please contact us:

NOTTINGHAM FOREST
Office: +34 91 446 7300

Laura García Ortega, Commercial Director
laura.garcia@nottinghamforest.es

 

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